Utilization Of Artificial Intelligence In Mobile Applications For Customer Satisfaction At PT. Tirta Mas

Abstract

The internet has a very positive impact on human life, with the internet people can provide useful
knowledge. In this era of globalization, the development of applications is increasing every year, in
technology in the modern digital era like this, business competition is increasing with the presence of
Artificial Intelligence, a technology that has developed very rapidly in recent years. Artificial
Intelligence has the potential to change various aspects of people's lives ranging from the industrial
world, education to public services. Artificial intelligence is expected to be developed so that
applications in companies can run well. Artificial intelligence is one of the innovations related to the
manufacture of computers and machines that can involve data on a large scale or can be called big
data, every year the development of artificial intelligence is increasing and has a very positive impact
on companies. The data used for one month of research, customer satisfaction data for consumers is
used as something significant to solve problems, so researchers provide a form of appreciation for the
company's sustainability in the future and a form of gratitude. The company continues to develop a
product, guaranteed quality and attractive services so that consumers can shop again. Based on the
quality of service service distance and quality1 is 97% greater than other products, so with this
customer satisfaction is the most important.