Machine Learning for Predicting Property Purchase Behavior: A Systematic Literature Review

Abstract

This study aims to examine the application of machine learning algorithms in predicting property purchase behavior based on consumer data. The main problem addressed is the limited use of intelligent data analysis in understanding consumer behavior in the Indonesian property sector, despite increasing market data availability. This research employs a systematic literature review approach by analyzing studies published in the last five years, focusing on classification algorithms such as Decision Tree, Random Forest, and Support Vector Machine (SVM). The analysis includes data collection, evaluation, and synthesis of selected studies. The results indicate that algorithm performance varies depending on data characteristics and application context. Random Forest tends to show strong performance in terms of accuracy and robustness, while Decision Tree and SVM also demonstrate competitive results in certain scenarios. These findings reflect general trends rather than definitive conclusions. Key factors influencing property purchase decisions include location, price, and developer reputation. In conclusion, machine learning has significant potential to support data-driven decision-making in the property sector. Future research should integrate real-time and more diverse data to improve predictive model accuracy