PENGARUH FLEKSIBILITAS, MOTIVASI INTRINSIK, DAN MOTIVASI EKSTRINSIK TERHADAP KEPUASAN KERJA PENGEMUDI OJEK ONLINE DALAM GIG ECONOMY DI KABUPATEN SLEMAN

Abstrak

This study aims to determine the effect of flexibility, intrinsic motivation, and extrinsic motivation on job satisfaction of online motorcycle taxi drivers in the context of the gig economy in Sleman Regency. The population in this study consists of online motorcycle taxi drivers in Sleman Regency. The sample used was 190 respondents, calculated using the Hair et al. formula. The sampling method of respondent used in this study is through purposive sampling. Primary data collection was carried out using a questionnaire method that had been tested for validity and reliability. The analysis in this study used SEM-PLS (Structural Equation Modeling–Partial Least Squares) version 4. The results of the data analysis showed that flexibility had positive and significant effect on job satisfaction of online motorcycle taxi drivers (β = 0,270; p < 0,05), intrinsic motivation had positive and significant effect on job satisfaction of online motorcycle taxi drivers (β= 0,350; p < 0,05), and extrinsic motivation had positive and significant effect on job satisfaction of online motorcycle taxi drivers (β= 0,351; p < 0,05).