https://jurnal.utpas.ac.id/index.php/jpema/issue/feedJurnal Penelitian Manajemen2026-10-30T04:07:17+00:00Open Journal Systems<p>Jurnal Penelitian Manajemen (JPEMA) merupakan wadah bagi dosen prodi manajemen dalam menulis karya Ilmiah di bidang manajemen pemasaran, manajemen sumber daya manusia, dan manajemen keuangan. Artikel yang berhak diterbitkan harus melalui review 1 dan 2 dengan similarity index maksimal 20%.</p>https://jurnal.utpas.ac.id/index.php/jpema/article/view/324EFEKTIVITAS KEPEMIMPINAN BERBASIS KELUARGA TERHADAP PERTUMBUHAN BISNIS: PENDEKATAN SYSTEMATIC LITERATURE REVIEW2026-03-16T01:22:08+00:00Budi Karyantobudhyka@gmail.comNovita Ekasarinovitaekasari@global.ac.id<p>Family-based leadership plays a crucial role in sustaining the growth and continuity of family businesses. This study aims to analyze the effectiveness of family-based leadership on business growth through a systematic literature review approach. This This study analyzed 25 peer reviewed articles published between 2020 and 2025 from reputable international and national journals focusing on family business leadership and organizational performance. The research method follows systematic literature review procedures including identification, screening, eligibility assessment, and synthesis of relevant studies. The synthesis of the reviewed studies indicates three dominant mechanisms through which family-based leadership contributes to business growth: (1) strengthening organizational commitment and socioemotional wealth, (2) fostering long-term strategic orientation, and (3) enabling intergenerational knowledge transfer. The review also reveals that governance structures and professional management practices moderate the effectiveness of family leadership in achieving sustainable business growth. This study contributes to the family business literature by providing a comprehensive synthesis of recent empirical findings regarding leadership effectiveness in family-owned firms.</p>2026-10-30T00:00:00+00:00Hak Cipta (c) 2026 Jurnal Penelitian Manajemenhttps://jurnal.utpas.ac.id/index.php/jpema/article/view/385PENGARUH TATA KELOLA PERUSAHAAN, KINERJA KEUANGAN, DAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN (TOBIN’S Q) PADA PERUSAHAAN PERHOTELAN YANG TERCATAT DI BURSA EFEK INDONESIA2026-09-15T02:48:44+00:00Amir Hamzahfham.mmh@gmail.comHesti Umiyatihes_bakie@yahoo.co.idDwi Okty Utamidwioktyutami30@gmail.com<p>Firm value is the long-term goal of a company, and the higher the value of the company, the greater the prosperity that will be enjoyed by the shareholders. The purpose of this study is to analyze the influence of board size, firm size, audit committee, independent commissioners, debt to equity ratio (DER), debt to assets ratio (DAR), and value added intellectual capital (VAIC) on firm value (Tobin's Q). The population used in this study is 40 samples from 30 population of hospitality companies listed on the Indonesia Stock Exchange for the period 2021 –2024. Sample selection in this study used a purposive sampling technique with 40 selected samples based on predetermined criteria. This study used descriptive statistical analysis methods, classic assumption test analysis, and multiple linear regression analysis with IBM SPSS version 21. The results of this study are that the firm size variable has a significant positive influence and board size has a significant negative influence on firm value (Tobin's Q). Meanwhile, the variables of audit committee, independent commissioners, debt to equity ratio, debt to assets ratio, and value added intellectual capital have no effect on firm value (Tobin's Q).</p>2026-10-30T00:00:00+00:00Hak Cipta (c) 2026 Jurnal Penelitian Manajemenhttps://jurnal.utpas.ac.id/index.php/jpema/article/view/378PENGARUH PROMOSI DIGITAL, BRAND IMAGE, DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT MENGGUNAJAN JASA DENGAN MODERASI e-WOM2026-07-27T01:14:42+00:00Imelda Putri20220510549@uniku.ac.idIlham Akbarilham.akbar@uniku.ac.idWinda Oktavianiwinda.oktaviani@uniku.ac.id<p><em>This study aimed to analyze the effects of digital promotion, brand image, and consumer trust on the intention to use services at Diva Wedding organizer in Kuningan Regency and examined the moderating role of electronic word of mouth (e-WOM). A quantitative approach with a descriptive and verificative research design was employed. Data were collected through questionnaires distributed to 220 respondents who were familiar with Diva Wedding organizer. The data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with IBM SPSS Statistics 26. The results showed that digital promotion did not have a significant effect on the intention to use services, whereas brand image and consumer trust had positive and significant effects. Furthermore, e-WOM did not moderate the relationships between digital promotion and service use intention or between brand image and service use intention. However, e-WOM negatively moderated the relationship between consumer trust and service use intention by weakening its positive effect. These findings indicated that consumers placed greater emphasis on brand image and consumer trust than on digital promotion when considering wedding organizer services. Therefore, service providers should prioritize strengthening brand image, maintaining consumer trust through consistent service quality, and effectively managing their digital reputation and online customer reviews. </em></p>2026-10-30T00:00:00+00:00Hak Cipta (c) 2026 Jurnal Penelitian Manajemenhttps://jurnal.utpas.ac.id/index.php/jpema/article/view/395PENGARUH FLEKSIBILITAS, MOTIVASI INTRINSIK, DAN MOTIVASI EKSTRINSIK TERHADAP KEPUASAN KERJA PENGEMUDI OJEK ONLINE DALAM GIG ECONOMY DI KABUPATEN SLEMAN2026-09-22T06:16:36+00:00Intan Sabrina Arnellitaintanarnellita14@gmail.comSurya Darmawanintanarnellita14@gmail.com<p><em>This study aims to determine the effect of flexibility, intrinsic motivation, and extrinsic motivation on job satisfaction of online motorcycle taxi drivers in the context of the gig economy in Sleman Regency. The population in this study consists of online motorcycle taxi drivers in Sleman Regency. The sample used was 190 respondents, calculated using the Hair et al. formula. The sampling method of respondent used in this study is through purposive sampling. Primary data collection was carried out using a questionnaire method that had been tested for validity and reliability. The analysis in this study used SEM-PLS (Structural Equation Modeling–Partial Least Squares) version 4. The results of the data analysis showed that flexibility had positive and significant effect on job satisfaction of online motorcycle taxi drivers </em><em>(β = 0,270; p < 0,05)</em><em>, intrinsic motivation had positive and significant effect on job satisfaction of online motorcycle taxi drivers </em><em>(β= 0,350; p < 0,05)</em><em>, and extrinsic motivation had positive and significant effect on job satisfaction of online motorcycle taxi drivers </em><em>(β= 0,351; p < 0,05)</em><em>.</em><em> </em></p>2026-10-30T00:00:00+00:00Hak Cipta (c) 2026 Jurnal Penelitian Manajemenhttps://jurnal.utpas.ac.id/index.php/jpema/article/view/397PENGARUH KREDIBILITAS MICRO-INFLUENCER TERHADAP MINAT BELI MELALUI BRAND ATTITUDE PADA UMKM BAKSO MAS ROY (STUDI PROMOSI PAK TEDJO)2026-10-04T04:57:02+00:00Layyinatum Layyinatum Mufidalayyinatummufida@gmail.comRahma Ulfa Maghfirohlayyinatummufida@gmail.com<p><em>This study examines the influence of micro-influencer credibility on consumer purchase intention for the MSME product Bakso Mas Roy, with brand attitude as an intervening variable. A quantitative survey was conducted on 100 respondents in Surabaya who had been exposed to promotional content from local influencer Pak Tedjo. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results show that micro-influencer credibility has a positive and significant effect on both brand attitude and purchase intention, brand attitude has a positive and significant effect on purchase intention, and brand attitude significantly mediates the relationship between micro-influencer credibility and purchase intention. These findings confirm that the credibility of an authentic local influencer such as Pak Tedjo is effective in shaping a positive brand attitude and encouraging purchase intention among MSME consumers</em><em> </em></p>2026-10-30T00:00:00+00:00Hak Cipta (c) 2026 Jurnal Penelitian Manajemen