RAMADANI, L. P.; SARMIGI, E.; BUSTAMI, Y.; WAHYUNI, E. S.; SYAMSARINA, S. PENGARUH VIRAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNA JASA PELANGI GUEST HOUSE. Jurnal Penelitian Manajemen, [S. l.], v. 4, n. 1, p. 14–25, 2026. DOI: 10.70429/jpema.v4i1.291. Disponível em: https://jurnal.utpas.ac.id/index.php/jpema/article/view/291. Acesso em: 3 apr. 2026.